After a rough year, the fashion industry is making a comeback–but not without some help from innovative new web concepts. Leading the charge is fashion mega-mag InStyle, which plans to complement its jam-packed fall issue with an online pop-up store powered by StyleFeeder, an online product recommendation service.
During its 5 week run, the online mini-store will offer product and style tips from InStyle editors, fashion videos, blog posts, and more to motivate readers to shop, shop, shop. It’s a robust, multi-media approach that could serve as a model for other struggling fashion pubs like Vogue, which has been late to invest in a real online presence.
Fashion brands are also flexing their web creativity. Apparel giant, Diesel, is reasserting its cool factor with a brand new site built under their “Be Stupid” campaign. It’s a brilliant design that includes quick cut flash, hip British music and some pretty crazy social media applications. The best part–as models dance across the screen in Diesel gear, you can click on them to get a brief bio and link to their social media sites.
So what’s going to be in style this fall? Innovative e-Commerce. Digital design with attitude. And a seamless multimedia approach. Get a head start on your next project with a little inspiration.
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