As a graphic designer, it’s key that you brand and market yourself competitively. One of the most essential aspects of this effort is your website. This is the storefront where prospective customers window shop, and they better like what they see or they’re moving on.

Let’s explore what you need to create the ultimate website.

Logo & Tagline

Your logo and tagline are front and center when potential clients visit your site. Make them pop! Together they should communicate the look and feel of you and your graphic design aesthetic.  One technical note–always link your logo to your homepage!  As for your tagline, make it short, catchy, and informative.

Content

The point of your website is to showcase your work as a graphic designer or web designer.  Think about online browsing experiences you have had. What was enjoyable? What was frustrating?  If you do nothing else, make your images large, high-res, and easily accessible. These are the selling points so you don’t want people to have a hard time finding them.

Selling You

Now, they have been impressed by your logo and wow’ed by your portfolio.  The next step is to make it easy for them to understand what you can do for them. Explain your services, how you work, and how to contact you. This is also a great area to include some quotes from previous clients. Everyone loves a positive review!

Remember that when building your portfolio website, you have to act as much like a web designer as you do like a visitor to the site. Put yourself in your potential clients’ shoes and build a site that will knock their socks off!

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