
Keattikorn / FreeDigitalPhotos.net (http://www.freedigitalphotos.net/images/view_photog.php?photogid=1692)
I was recently on a home improvement web site searching for ideas for renovating my bathroom. After a few minutes on the site I realized that I was not going to find what I was looking for – it certainly could have been there, but I just could not find it. Menu after menu had me scrolling down lists of vague terms that would result in me clicking through only to jump back to the original list for another try. The experience motivated me to issue this warning to students in graphic design schools and already established web designers – if a drop-down menu is not an effective tool on your web site, just drop it!
We have all encountered a web site that was a nightmare to navigate. The frustration builds as you scroll up and down the page, from left to right, searching for the one piece of information you came to find. Finally, you think you have found it! You click and what appears? A monster drop-down menu that is more difficult to maneuver within than the site itself. These “mega-menus” have become a trend in web design as site owners try to pack more and more content into their sites. But what is the use of content if it cannot be easily accessed?
The best drop-down menus should include everything you need on one page without the need to scroll down or to the left or right. It should be organized into logical categories with sub-lists to break up the overwhelming look of a running list of terms. The menu should have a balance of content and open areas – do not be afraid of white space. And, use your creativity when designing the menu’s layout. Photos and graphics are an excellent way to convey a message without crowding the space with more text.
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